In the past few years, DIY website builder sites have really taken off. Websites such as Wix, Weebly and Squarespace offer free templates, your own website and easy to use technology. For startups and new businesses, the lure of low-cost, low-risk and easy-to-manage web builder software is irresistible. One of the biggest mistakes that a startup can make is attempting to take the easy route when building their website. In fact, building a company website with a website builder platform such as Wix can prove to be detrimental. At Faceless, we’ve witnessed how these cheap website builders can be a faulty platform, create website issues, cost money, and harm your company image.
It’s Not Actually “Free”
The low-cost and low risk is what lures businesses and new startups to Wix and Squarespace. These platforms advertise that it’s free to join and set up a website. In essence, a Wix site is “free”. However, the caveat is that you must upgrade to a “premium” package if you want to access certain web tools and add-ons. For instance, you cannot add Google Analytics tracking unless you have a premium account. Another issue with a “free” version is that your website will display Wix ads. If you are a startup or new business, you should not allow anything to steal attention away from your brand’s message. Wix premium plans can range anywhere from $5 up to $29 a month. If you do the math, a premium Wix account would cost the same as hiring a website professional to build your site. The reality is that having a higher quality website means that you will have to invest something in it.
Your Website Is Generic, Bland, and Looks Just Like Your Competitor
Many of these website builder companies claim that you can create a “stunning website” with their software. This couldn’t be farther from the truth. The issue with marketing automation software and platforms is that they provide “templates” that are used by other business websites– including your competitor. Currently, Wix.com has over 90 million users. Wix has about 500 customizable templates. Which means that there are 90,000,000 users divided by 500 templates, which means 180,000 users using the same template. Your business is not going to stand out by using the same template as 180,000 other individuals and businesses. Your business has a better chance of standing out by creating a custom website.
You Don’t Actually Own Your Website
Many Wix-users have wrongly assumed that when they create a Wix website, they own the website in its entirety. When your business outgrows Wix (trust us, you will) you will not be able to transfer your website to another hosting environment. Migration is not possible when you are using a website builder. Which means, if you started your business website with Wix or Weebly, you will have to start over again.
A Slew of Problems with Website Builders Like Wix
We could ramble on forever about the dangers of startups and businesses using Wix. Some of them include Lack of tech support, no CMS (content management system), slow website speeds and flash elements.
What If You Like Month-by-Month Payment Plans?
If you are in the startup phase of your business and are looking for an easy, pay-by-month website, there are options for you. Faceless provides a 39 A Month plan for startups on a budget. Pay only $29 a month and you get a fully-designed and developed website with SEO and lead generation. Wix’s plans are nowhere nearly as abundant (they don’t even provide SEO and lead generation in their premium plans)
Want A Professional, Quality, And Tailor-Made Website for Your Business?
The biggest deception of Wix is that it markets itself as professional, high-end and easy to use. This couldn’t be farther from the truth. At Faceless Technologies, we know websites. After 25 years of being in business, we’ve created many high-quality websites. Just check out the Faceless site to see the quality of our work. Our web and development team are web experts and craftsmen. Whether you are looking to build a simple one-page site or a full E-commerce site, Faceless’s web developers can make it happen.
At Faceless Technologies, our mission is to provide quality web development and SEO services to businesses, big and small. We are the marketing firm that you can depend on to give you the best results and greatest return on investment (ROI). Reach out to Faceless Technologies for some consultation. Get a FREE quote on any of our services from printing to web design and SEO. Call 1-800-357-1299 or shoot us a Message Here.