There is an increased amount of traffic during any holiday, both physical and digitally. In turn, this means that you will be getting more visitors to your website. Is your website easy to navigate, contain all the information that your customers are looking for, quick-loading, mobile-friendly, and easy to find on local searches?
Let’s play a game. Go to the Google search engine and type the name of your business. What are the results that appear? Is your business easy to find or is it drowning in a sea of other businesses? Do your customers find you or your competitors? Does your business even appear on Google? In 2017, web presence is ESSENTIAL to business, which cannot stay afloat without it. Believe it or not, 70% of the links clicked on by search users are actually organic. This is why SEO is key to business, because if your business doesn’t appear, who is going to see it other than you? There are a few steps you can take to boost your business’s web presence and visibility.