In 2018, we cannot stress the importance of using Google for your business. According to Alexa’s top 500 websites on the web, Google is the #1 top ranked site on a global level. Google is the #1 most visited website in the United States and Gmail is the most popular email provider in the world. Having your business appear on Google is enough to boost your websites SEO, and overall search and visibility. Organic search is the primary source of website traffic. Google owns about 75% of the overall search market.
This year, Google has gone through a few changes in their platform for business owners. The search engine giant is already planning on getting rid of Google Plus by August 2019. Google has also made massive changes with Google My Business for business owners.