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graphic design

Psychology in Design

What we see and what we feel are two very different things.

The first is an aesthetic experience; the latter is a psychological one. Good graphic design includes both.  Designers need more than a basic understanding of psychology for their work to make a worthwhile impression. Now, you may think that you need to get a degree in psychology to create impressionable design. The good news is that it’s not necessary to get a doctorate to apply psychology to graphic design. Take this as a handy “crash course” on the role of psychology in design.

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Marketing for the Brain

Marketing to the Brain

Knowing how the human mind processes information and images, and putting that knowledge to use, can help you become more engaging and effective at your marketing strategies.

Scientists in a new field of research are trying to figure out how our preferences affect the decisions we make. This means that hard facts are coming to light that point our control over people may be stronger than we believe. Read more