No medium works as effectively as public relations to build brands, heighten exposure, and enhance your company’s reputation. Because it can’t be bought, editorial coverage by credible third party media sources is often more powerful and persuasive than paid advertising. With extensive expertise in generating earned media for clients, we will design and execute traditional and digital PR campaigns to increase awareness for your brand among consumer and trade audiences. We position our clients in ways that make them newsworthy, leveraging our relationships with influential journalists and bloggers on their behalf. So whether you need a PR blitz for a grand opening, a product launch, or require long-term public relations counsel, we will deliver significant exposure in print, broadcast, and digital media in local, regional, national and international markets.
We use state-of-the-art digital PR tactics to distribute news content directly to consumers, as well as to journalists and bloggers searching for news content online. By optimizing each press release with keywords, we will support your website’s search engine optimization and enhance your digital footprint.
Online Reputation Management
Manage brand consistency and customer feedback with online reputation management.
Reputation used to be easily managed with news stories, television and radio interviews, and the occasional billboard. If there was talk about you around town, it got back to you quickly and you usually knew how it started and how to end it. Today, with billions of people speaking their minds online, it’s harder than ever to know the buzz about your business or organization.
They say knowing is half the battle. In online reputation management, it is.
If you don’t know what’s being said about you, you can’t respond to it, manage it, or ignore it with purpose. With the right tools in place, and a strategy to support, your business can know what’s out there and how to handle it, so your next potential reputation disaster becomes a brand success, or simply fizzles into the background.
Our online reputation management approach begins with a complete audit of your brand presence, from website to advertising, directory listings, and mentions on partner/community pages. From there, we help you generate and distribute consistent content that sets the stage for your brand message. Lastly, we help you address customer feedback, good or bad, from consumer reviews to social media and search results. Ongoing monitoring ties it all together, making it easy for you to manage your brand, inside and out.
Crisis management is also an important part of our reputation management services. Having a strategic plan for if-and-when your business becomes involved in a negative PR story is crucial to handling unexpected challenges. PR issues can be large or small – from a negative review on Yelp to an inaccurate news story that frames your business in a negative and damaging way, your reputation needs a security plan that is ready when you need it. Millennium can help you create and practice for these undesirable events, turning negatives into positives and preserving your most important asset – your reputation.