In the last post, we discussed the changing landscape of social media in 2018. Other businesses are integrating new tactics into their campaigns such as social listening tools and customizable chatbots. Take note, as your business depends on keeping up with trends in social media and social selling. In this section, we are going in-depth and looking at some of the challenges and consumer behaviors that you may be facing ahead.
Social Media Challenges in 2018
Amongst the growth and potential of social media, there are a few challenges ahead on the horizon. There are a few major roadblocks in the way that may stunt growth. When it comes to planning your social media strategy, the key to avoiding any potholes is always be looking ahead for them.
What we see and what we feel are two very different things.
The first is an aesthetic experience; the latter is a psychological one. Good graphic design includes both. Designers need more than a basic understanding of psychology for their work to make a worthwhile impression. Now, you may think that you need to get a degree in psychology to create impressionable design. The good news is that it’s not necessary to get a doctorate to apply psychology to graphic design. Take this as a handy “crash course” on the role of psychology in design.
CEO’s are all prepping and researching. All working hard to make sure they stay in front of the next evolution of technologies for business and their industry. They are all going to be asking very soon:
What’s our A.I. strategy?
Artificial Intelligence could be one of the most technological advances in this century. It could transform every brand and industry with how business is conducted and experienced. A.I. become a major buzzword. However, this technology doesn’t necessarily need to mean quite what you think it does right now. What if A.I meant methods of automation were to be available for your business. With the initial programming concepts for market ready A.I., there would have to be a finite amount of processes or options, so a quantifiable decision could be made without question. Like inputting all the tables and amounts of seating in a restaurant and Artificial Intelligence could properly manage an equal spread of seating in the different sections that would run smoothly. Improving the customer experience on a variety of points through automation can improve businesses revenue. But is your business ready for this shift forward?
Do you cringe and get a funny look on your face when you think of SEO? Have you taken the time to fully grasp and understand Search Engine Optimization (or commonly referred to as –SEO)? Whatever your reason for not taking SEO seriously, let me warn you as of how crucial SEO is to your business and brand. There’s so much you can do beside just optimizing your website to improve your SEO, from posting more on social feeds to using backlink sites. Are your efforts in SEO failing to generate traffic or better yet sales? The connection between SEO and making more money is not always setup in a way that anyone can do the work.