When the average internet user thinks of social media, it usually conjures thoughts of liking and sharing posts, funny/relatable/cool viral campaigns, and a network of friends and followers. What if I told you that there is a whole OTHER world to social media? Are you a startup or thinking about starting a business? There is a good chance you have already created social media profiles for your business. Did you realize that when your social media game is full optimized, it has the POWER to bring your business and brand to a whole new level of online presence? Social media optimization is simply using social media as a catalyst to grow your business online. Many new businesses and startups make the mistake of simply creating profiles and posting a few times. Think of social media as the new “storefront” or “front door” for your business.
Do you cringe and get a funny look on your face when you think of SEO? Have you taken the time to fully grasp and understand Search Engine Optimization (or commonly referred to as –SEO)? Whatever your reason for not taking SEO seriously, let me warn you as of how crucial SEO is to your business and brand. There’s so much you can do beside just optimizing your website to improve your SEO, from posting more on social feeds to using backlink sites. Are your efforts in SEO failing to generate traffic or better yet sales? The connection between SEO and making more money is not always setup in a way that anyone can do the work.
There is an increased amount of traffic during any holiday, both physical and digitally. In turn, this means that you will be getting more visitors to your website. Is your website easy to navigate, contain all the information that your customers are looking for, quick-loading, mobile-friendly, and easy to find on local searches?
Let’s play a game. Go to the Google search engine and type the name of your business. What are the results that appear? Is your business easy to find or is it drowning in a sea of other businesses? Do your customers find you or your competitors? Does your business even appear on Google? In 2017, web presence is ESSENTIAL to business, which cannot stay afloat without it. Believe it or not, 70% of the links clicked on by search users are actually organic. This is why SEO is key to business, because if your business doesn’t appear, who is going to see it other than you? There are a few steps you can take to boost your business’s web presence and visibility.
We know exactly what it takes to create an online buzz. Now that you have a website (if you do). What is it saying? What Action is it Driving the person viewing it to do? Any?