White Hat Vs Black Hat SEO: What’s The Difference?
In short, SEO is a race to the top result on page 1 of Google. Search Engine Optimization (SEO) is the process of improving the visibility of a website or web page in search engines. There are different routes that can be taken to get to the top of search results. Like any industry, there are a few “dirty tricks” that some marketers try to use to get websites to rank high. This is known as “Black Hat” SEO, which attempts to manipulate search engine results. In contrast, “White Hat” SEO follows the proper guidelines that search engines require.
Yext: A Businesses’ Worst Enemy
Have you ever done a quick search for your business online with different keywords and realized that your business information is not visible in most results? Or even worse, the incorrect information was listed? Read more
How Does A Search Engine Really Work?
Before looking into the methods to increase your brands Google Ranking, it is crucial to understand the “why and how” of the search engines. These online tools are simply searching services supplied to us by companies like Google, Microsoft, and 50 other companies across the globe.
Why Does SEO Matter To Your Business?
Do you cringe and get a funny look on your face when you think of SEO? Have you taken the time to fully grasp and understand Search Engine Optimization (or commonly referred to as –SEO)? Whatever your reason for not taking SEO seriously, let me warn you as of how crucial SEO is to your business and brand. There’s so much you can do beside just optimizing your website to improve your SEO, from posting more on social feeds to using backlink sites. Are your efforts in SEO failing to generate traffic or better yet sales? The connection between SEO and making more money is not always setup in a way that anyone can do the work.
Search Engine Optimization (SEO), SEM and PPC
We know exactly what it takes to create an online buzz. Now that you have a website (if you do). What is it saying? What Action is it Driving the person viewing it to do? Any?
SEO Tip: How to Add Your Business To Yellow Pages Online For Free
Today, 70% of population prefer online search for a particular service locally. Read more