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White Hat Vs Black Hat SEO: What’s The Difference?

In short, SEO is a race to the top result on page 1 of Google. Search Engine Optimization (SEO) is the process of improving the visibility of a website or web page in search engines. There are different routes that can be taken to get to the top of search results. Like any industry, there are a few “dirty tricks” that some marketers try to use to get websites to rank high. This is known as “Black Hat” SEO, which attempts to manipulate search engine results. In contrast, “White Hat” SEO follows the proper guidelines that search engines require.

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Why Does SEO Matter To Your Business?

Do you cringe and get a funny look on your face when you think of SEO? Have you taken the time to fully grasp and understand Search Engine Optimization (or commonly referred to as –SEO)? Whatever your reason for not taking SEO seriously, let me warn you as of how crucial SEO is to your business and brand. There’s so much you can do beside just optimizing your website to improve your SEO, from posting more on social feeds to using backlink sites. Are your efforts in SEO failing to generate traffic or better yet sales? The connection between SEO and making more money is not always setup in a way that anyone can do the work.

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