“I need marketing” is something that a good business owner would say. However, there is not a business in the world that doesn’t need marketing or advertising.
There is a surprising amount of business owners who do not understand the difference between marketing and advertising. As a business owner, you should know where your dollar is going and how it is being spent. Part of that is understanding how you’re budgeting for marketing and advertising is taken care of. On the surface, marketing and advertising seem to be synonymous. Interchangeably, they are used to describe a process that helps you sell more products or services. However, there is a world of difference.
Fill in the Blank: everyone needs a ________________________. It could be a doctor/plumber/hairdresser/pet groomer/dentist or an endless array of professions that fit your life. Everyone has several “go-to” people that handle any service that we need. When it comes to your business, there is a multitude of services that you need to be subscribed to, even just to keep it going on a day to day. Every business needs marketing, so why not choose ONE company that handles it all? Let’s be honest, in this business landscape, a full-service marketing firm is efficient for your business and more cost effective.
“Are you ready to TRANSFORM your life, start your own beauty business, become a #BOSSBABE and look AMAZING while doing it”? While you may cringe, MLM consultants and advisers use this is an overused sales pitches that for recruitment. The recruitment process could be social-media oriented or in the form of a “party”. Multi-level marketing companies have gotten a negative reputation over the past few years though aggressive social selling and shady legal practices. In spite of these, the MLM models aren’t as evil as their negative reputation makes them out to be.
Marketing to the Brain
Knowing how the human mind processes information and images, and putting that knowledge to use, can help you become more engaging and effective at your marketing strategies.
Scientists in a new field of research are trying to figure out how our preferences affect the decisions we make. This means that hard facts are coming to light that point our control over people may be stronger than we believe. Read more
Medical Marketing, How To…
When looking into marketing your medical practice, are you seeking new patients or building your brand? Do you know which you would prefer? Do you know which you should prefer?
There is an increased amount of traffic during any holiday, both physical and digitally. In turn, this means that you will be getting more visitors to your website. Is your website easy to navigate, contain all the information that your customers are looking for, quick-loading, mobile-friendly, and easy to find on local searches?
We know exactly what it takes to create an online buzz. Now that you have a website (if you do). What is it saying? What Action is it Driving the person viewing it to do? Any?