What we see and what we feel are two very different things.
The first is an aesthetic experience; the latter is a psychological one. Good graphic design includes both. Designers need more than a basic understanding of psychology for their work to make a worthwhile impression. Now, you may think that you need to get a degree in psychology to create impressionable design. The good news is that it’s not necessary to get a doctorate to apply psychology to graphic design. Take this as a handy “crash course” on the role of psychology in design.
CEO’s are all prepping and researching. All working hard to make sure they stay in front of the next evolution of technologies for business and their industry. They are all going to be asking very soon:
What’s our A.I. strategy?
Artificial Intelligence could be one of the most technological advances in this century. It could transform every brand and industry with how business is conducted and experienced. A.I. become a major buzzword. However, this technology doesn’t necessarily need to mean quite what you think it does right now. What if A.I meant methods of automation were to be available for your business. With the initial programming concepts for market ready A.I., there would have to be a finite amount of processes or options, so a quantifiable decision could be made without question. Like inputting all the tables and amounts of seating in a restaurant and Artificial Intelligence could properly manage an equal spread of seating in the different sections that would run smoothly. Improving the customer experience on a variety of points through automation can improve businesses revenue. But is your business ready for this shift forward?
Do you cringe and get a funny look on your face when you think of SEO? Have you taken the time to fully grasp and understand Search Engine Optimization (or commonly referred to as –SEO)? Whatever your reason for not taking SEO seriously, let me warn you as of how crucial SEO is to your business and brand. There’s so much you can do beside just optimizing your website to improve your SEO, from posting more on social feeds to using backlink sites. Are your efforts in SEO failing to generate traffic or better yet sales? The connection between SEO and making more money is not always setup in a way that anyone can do the work.
Being original is extremely important! You do not want your client to “image search” your logo graphic in google and the first thing they see is a stock graphic, that is a big NO NO. Neither do you want your logo to look like another company that is completely irrelevant, this can really screw with people’s heads. Now creating something original from some type of inspirational piece would be acceptable but modifying enough that you can’t be considered a image thief. You do not want to mess with the copyright GODS, they will burn you ALIVE! Its best to make sure you stand out from the rest, kind of like those images that have 20 yellow balls and then that one red ball, be that red ball.
The reasons behind this are always a question in marketing and therefore have many opinions and thoughts about this topic. But what is known is that about 80% of all the business cards that are passed out are thrown away within the first week. With that knowledge, one great question to ask would be: How do I increase the odds that I will end up being a consistent part of that 20%?
“Are you ready to TRANSFORM your life, start your own beauty business, become a #BOSSBABE and look AMAZING while doing it”? While you may cringe, MLM consultants and advisers use this is an overused sales pitches that for recruitment. The recruitment process could be social-media oriented or in the form of a “party”. Multi-level marketing companies have gotten a negative reputation over the past few years though aggressive social selling and shady legal practices. In spite of these, the MLM models aren’t as evil as their negative reputation makes them out to be.
Business Citation Got You Worried
Have you heard the term Business Citation? Has a company recently emailed you offering a Free Citation Audit? Are you wondering what this means?
Marketing to the Brain
Knowing how the human mind processes information and images, and putting that knowledge to use, can help you become more engaging and effective at your marketing strategies.
Scientists in a new field of research are trying to figure out how our preferences affect the decisions we make. This means that hard facts are coming to light that point our control over people may be stronger than we believe. Read more