Have you ever landed on a 404 page or “page not found’ and had no clue what it was about? Yes, this has happened to many. 404 pages appear when you follow a broken link or type a web address that doesn’t exist. If you own a website or blog, having a broken link creates a really bad experience for your readers. Time is everything now a days. You have a very short time to get someone’s attention. Search engines view it as an indicator of low quality, which in turn is affecting your websites visibility & ranking. But don’t be discouraged, there are ways to make a 404-page beneficial to you.
Google’s Update on Local Pack Search: Will This Hurt Your Local Business?
Google has recently come out with an update on Google’s local pack search. This is the Google Maps view on your devices. If you are not aware of the update, it will hurt your local business. There are many business owners who are not aware of this update, and it’s beneficial to you to learn about the update before your competition does. As a business, you can take this opportunity to get ahead of the SEO curve!
DIY and Pay Experts – It’s a topic a lot of people don’t want to talk about. With the rise of technology and the opportunities to create a business from your home people are adopting the concept of self-learning and “doing it yourself”. It’s easy to ignore all the businesses with years- even decades of experience under their belt who are available and ready to offer their services. These businesses are been ignored because there is a growing trend of individuals who go the “DIY” route wants to do things on their own – whether it’s web design or marketing.
Reputation management matters & how you can learn from it
Reputation management and public relations can be a truly horrible game to play in today’s digital world. Where it seemed to hit home is when Facebook was brought to the front of the battle lines.
Social Media: The Unnecessary Necessity
“I don’t need social media to promote my company” yeah those are the words from some people who think that social media is stupid & a waste of time for their business. We are all living in a world where technology provides the easy-quick access to information. If you want to look for a place to eat, you go online and search the place. Also people look up social media channels to see visuals & if there is something that catches the eye. The Sunday brunch avocado toast with a mimosa on the side image that you see on your feed from a friend you barely talk to, gives you the push to get out of bed & join the rest of the foodie movement. All based from an image, so why do so many people think that social media is unnecessary to the growth of their business?
Every so often at the Faceless office, we discuss the need and importance of customer service in business. We stress customer service to our clients and implement this into our own culture. Occasionally we share our frustrations from the customer perspective. During a trip to D.C. a team member told me their customer service frustration while they were in a high level global brand retail establishment, listening to a sales associate who was starting a fitting room for a customer. The associate asked if she should place the final items in the dressing room that was started. The customer said “yes, Thank You” where then the associate replied “No problem”
The infamous “snail mail” has gotten a reputation in the digital age as being an ineffective and outdated method of marketing. This couldn’t be farther from the truth. Direct mail; also known as Every Door Direct Mail(EDDM) is still very much alive. EDDM didn’t die in the digital and mobile landscape. Rather, it just evolved with the times. At Faceless Technologies, EDDM/direct mail is one of our top print products. When implemented correctly, EDDM still has the potential to target the right customers, ensure maximum ROI and produce results.
When the average internet user thinks of social media, it usually conjures thoughts of liking and sharing posts, funny/relatable/cool viral campaigns, and a network of friends and followers. What if I told you that there is a whole OTHER world to social media? Are you a startup or thinking about starting a business? There is a good chance you have already created social media profiles for your business. Did you realize that when your social media game is full optimized, it has the POWER to bring your business and brand to a whole new level of online presence? Social media optimization is simply using social media as a catalyst to grow your business online. Many new businesses and startups make the mistake of simply creating profiles and posting a few times. Think of social media as the new “storefront” or “front door” for your business.
In the last post, we discussed the changing landscape of social media in 2018. Other businesses are integrating new tactics into their campaigns such as social listening tools and customizable chatbots. Take note, as your business depends on keeping up with trends in social media and social selling. In this section, we are going in-depth and looking at some of the challenges and consumer behaviors that you may be facing ahead.
Social Media Challenges in 2018
Amongst the growth and potential of social media, there are a few challenges ahead on the horizon. There are a few major roadblocks in the way that may stunt growth. When it comes to planning your social media strategy, the key to avoiding any potholes is always be looking ahead for them.
Get ready, as massive changes are coming up in 2018 in social media. The social media landscape is always evolving, and it’s branching off into many different directions. Your business needs to grow by keeping up with trends in social media. As we move into 2018, social networks will continue to grow and dominate – connecting you to potential clients, customers and sales. You are the owner of a Facebook, Twitter, YouTube, Instagram account…..and so is your competition. This is your chance to get a more in-depth perspective into what 2018 has in store for social media. Take advantage of getting ahead while you still can.