Welcome newbie to the ultimate SEO Guide For Beginners! You are probably curious about what SEO stands for. Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid search results also known as “organic”. There are non-organic forms of SEO, which is paid or PPC (Pay-per-click) advertising. This SEO guide is essential for any business or SEO newbie– the higher you rank on search engine results, the more frequently a site appears in search results. In turn, this will lead to more visitors to your website.
Web design and web development. You may have heard the term “web design” more than “web development”. Yet, what is the difference between the two? What qualifications does one need to be a designer vs a developer? In a nutshell, web design refers to both the aesthetic part of a website and its usability.
In short, SEO is a race to the top result on page 1 of Google. Search Engine Optimization (SEO) is the process of improving the visibility of a website or web page in search engines. There are different routes that can be taken to get to the top of search results. Like any industry, there are a few “dirty tricks” that some marketers try to use to get websites to rank high. This is known as “Black Hat” SEO, which attempts to manipulate search engine results. In contrast, “White Hat” SEO follows the proper guidelines that search engines require.
2018 was a whirlwind of a year for everyone- news, entertainment, and the internet. In the business world, we saw massive changes on Google Business , reputation management recoveries, and the rise in “DIY Experts” In the Chinese zodiac, 2019 is the year of the pig. A new year means new trends movements in the areas of graphic design and marketing overall. It’s important to keep up with industry trends. This is your time to grow, stay up-to-date, earn respect and recognition, and take advantage of opportunities. In graphic design and web design, trends change every year. It’s your job as a business owner is to keep up. A font or logo style from last year can already look dated. Looking forward, watch these graphic and web design trends for 2019.
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In 2018, we cannot stress the importance of using Google for your business. According to Alexa’s top 500 websites on the web, Google is the #1 top ranked site on a global level. Google is the #1 most visited website in the United States and Gmail is the most popular email provider in the world. Having your business appear on Google is enough to boost your websites SEO, and overall search and visibility. Organic search is the primary source of website traffic. Google owns about 75% of the overall search market.
This year, Google has gone through a few changes in their platform for business owners. The search engine giant is already planning on getting rid of Google Plus by August 2019. Google has also made massive changes with Google My Business for business owners.
In the past few years, DIY website builder sites have really taken off. Websites such as Wix, Weebly and Squarespace offer free templates, your own website and easy to use technology. For startups and new businesses, the lure of low-cost, low-risk and easy-to-manage web builder software is irresistible. One of the biggest mistakes that a startup can make is attempting to take the easy route when building their website. In fact, building a company website with a website builder platform such as Wix can prove to be detrimental. At Faceless, we’ve witnessed how these cheap website builders can be a faulty platform, create website issues, cost money, and harm your company image.
“I need marketing” is something that a good business owner would say. However, there is not a business in the world that doesn’t need marketing or advertising.
There is a surprising amount of business owners who do not understand the difference between marketing and advertising. As a business owner, you should know where your dollar is going and how it is being spent. Part of that is understanding how you’re budgeting for marketing and advertising is taken care of. On the surface, marketing and advertising seem to be synonymous. Interchangeably, they are used to describe a process that helps you sell more products or services. However, there is a world of difference.
FREE Download Of Social Media 2018 Templates
Your business accounts on social media are more than just informational profiles. Your social media showcases your business, promote branding, have a customer service aspect and can be used as a shop for a retail-focused business. Therefore, the look and feel of your business’ social media account certainly matters. Faceless has many free downloads for social media. Unfortunately, many businesses overlook a simple detail like the sizing of graphics on major social media profiles. A social media 2018 template is going to be your guide.
At Faceless Technologies, we’ve built a lot of websites for our clients, including landing pages, e-commerce, sliders, animation and everything in between. One of the biggest challenges of web building isn’t development and design. Rather, it’s explaining the process to our clients in a way that they can comprehend. We realize that not everyone is an expert in web development, web hosting, or domains. However, we want our clients and future clients to have a preliminary understanding of how their website functions. At Faceless, we are more than happy to explain our process. Additionally, we offer private education courses on everything from SEO to web design. Today is your special day: we are giving you this handy guide on domains, web hosting, and websites.