“I need marketing” is something that a good business owner would say. However, there is not a business in the world that doesn’t need marketing or advertising.
There is a surprising amount of business owners who do not understand the difference between marketing and advertising. As a business owner, you should know where your dollar is going and how it is being spent. Part of that is understanding how you’re budgeting for marketing and advertising is taken care of. On the surface, marketing and advertising seem to be synonymous. Interchangeably, they are used to describe a process that helps you sell more products or services. However, there is a world of difference.