Web design and web development. You may have heard the term “web design” more than “web development”. Yet, what is the difference between the two? What qualifications does one need to be a designer vs a developer? In a nutshell, web design refers to both the aesthetic part of a website and its usability.
In short, SEO is a race to the top result on page 1 of Google. Search Engine Optimization (SEO) is the process of improving the visibility of a website or web page in search engines. There are different routes that can be taken to get to the top of search results. Like any industry, there are a few “dirty tricks” that some marketers try to use to get websites to rank high. This is known as “Black Hat” SEO, which attempts to manipulate search engine results. In contrast, “White Hat” SEO follows the proper guidelines that search engines require.
2018 was a whirlwind of a year for everyone- news, entertainment, and the internet. In the business world, we saw massive changes on Google Business , reputation management recoveries, and the rise in “DIY Experts” In the Chinese zodiac, 2019 is the year of the pig. A new year means new trends movements in the areas of graphic design and marketing overall. It’s important to keep up with industry trends. This is your time to grow, stay up-to-date, earn respect and recognition, and take advantage of opportunities. In graphic design and web design, trends change every year. It’s your job as a business owner is to keep up. A font or logo style from last year can already look dated. Looking forward, watch these graphic and web design trends for 2019.
Did you know that over 56% of consumers would rather send an instant message than call customer service? Utilizing Facebook Messenger as a customer support channel is beneficial for both the consumer and the producer. It allows customers to go about their day freely, rather than being placed on hold for an hour or longer. Using Facebook Messenger as a support channel is also convenient and efficient for business owners. Messenger allows you to create automated yet personalized responses. Facebook Messenger even allows you to configure a response time. This allows company pages to respond in a prompt time frame.
GET 50% OFF WEBSITES
From now until the end of the year, Faceless Technologies is offering 50% OFF websites for Black Friday. This is our annual Black Friday END OF THE YEAR SALE on ALL website projects – from landing pages to full eCommerce sites. This is our END OF THE YEAR sale – so this deal is good for Black Friday through Cyber Monday to Christmas and New Year’s. Read more
In 2018, we cannot stress the importance of using Google for your business. According to Alexa’s top 500 websites on the web, Google is the #1 top ranked site on a global level. Google is the #1 most visited website in the United States and Gmail is the most popular email provider in the world. Having your business appear on Google is enough to boost your websites SEO, and overall search and visibility. Organic search is the primary source of website traffic. Google owns about 75% of the overall search market.
This year, Google has gone through a few changes in their platform for business owners. The search engine giant is already planning on getting rid of Google Plus by August 2019. Google has also made massive changes with Google My Business for business owners.
In the past few years, DIY website builder sites have really taken off. Websites such as Wix, Weebly and Squarespace offer free templates, your own website and easy to use technology. For startups and new businesses, the lure of low-cost, low-risk and easy-to-manage web builder software is irresistible. One of the biggest mistakes that a startup can make is attempting to take the easy route when building their website. In fact, building a company website with a website builder platform such as Wix can prove to be detrimental. At Faceless, we’ve witnessed how these cheap website builders can be a faulty platform, create website issues, cost money, and harm your company image.
“I need marketing” is something that a good business owner would say. However, there is not a business in the world that doesn’t need marketing or advertising.
There is a surprising amount of business owners who do not understand the difference between marketing and advertising. As a business owner, you should know where your dollar is going and how it is being spent. Part of that is understanding how you’re budgeting for marketing and advertising is taken care of. On the surface, marketing and advertising seem to be synonymous. Interchangeably, they are used to describe a process that helps you sell more products or services. However, there is a world of difference.
At Faceless Technologies, we’ve built a lot of websites for our clients, including landing pages, e-commerce, sliders, animation and everything in between. One of the biggest challenges of web building isn’t development and design. Rather, it’s explaining the process to our clients in a way that they can comprehend. We realize that not everyone is an expert in web development, web hosting, or domains. However, we want our clients and future clients to have a preliminary understanding of how their website functions. At Faceless, we are more than happy to explain our process. Additionally, we offer private education courses on everything from SEO to web design. Today is your special day: we are giving you this handy guide on domains, web hosting, and websites.
Have you ever done a quick search for your business online with different keywords and realized that your business information is not visible in most results? Or even worse, the incorrect information was listed? Read more