This is the question you should be asking about your business, identity, brand or website. Are your products/services in front of the individuals who are looking for them? Or are they Invisible?
How do your prospective clients find you? How do they find your competition?
These are some of the questions we will ask when we are creating the proper campaign for you that has the highest level of ROI that we can provide for your marketing. On this blog you will read about the many products and services we provide as well as many tips and information about a variety of marketing tools such as: Graphic Design, Printing, Direct Mail, Public Relations, SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay Per Click) and much more.
Use Your Personality to Stand Out
The first source to go to to stand out from your competition is yourself. Make known your personality and values and let those seep into your marketing. Although marketing should be focused on your business and not your personal life, you can allow elements of your personality to shine through you as the voice of your business. Be warm, welcoming, friendly, helpful, funny—whatever qualities you possess. By letting the unique person you are shape the business you own, you humanize your business, and give it special attributes that will set it apart from its competitors.
In addition to helping your business to stand out from your competition, you may also attract people within your target audience who share similar values. These types of individuals have the potential to become brand evangelists, or to help you find your niche market.
Be a problem solver
The ultimate “wingman” will do what it takes to find his friend success when meeting new people, even at the sacrifice of his own. If what you provide isn’t the solution to someone’s problem, find a solution for them anyway. The loyalty you’ll receive will be unprecedented.
Stand Out In Your Community
To stand out in your local community, your business doesn’t have to pioneer a movement or start a group. It starts with your business becoming an active part of the community. This could be something along the lines of community meetings, volunteering, and local chapters.
Customer’s will show their loyalty to businesses that support their views and beliefs. Local customers are essential to small businesses. Your business has to start somewhere, and local is the best route.