Google’s Update on Local Pack Search: Will This Hurt Your Local Business?
Google has recently come out with an update on Google’s local pack search. This is the Google Maps view on your devices. If you are not aware of the update, it will hurt your local business. There are many business owners who are not aware of this update, and it’s beneficial to you to learn about the update before your competition does. As a business, you can take this opportunity to get ahead of the SEO curve!
DIY and Pay Experts – It’s a topic a lot of people don’t want to talk about. With the rise of technology and the opportunities to create a business from your home people are adopting the concept of self-learning and “doing it yourself”. It’s easy to ignore all the businesses with years- even decades of experience under their belt who are available and ready to offer their services. These businesses are been ignored because there is a growing trend of individuals who go the “DIY” route wants to do things on their own – whether it’s web design or marketing.
Fill in the Blank: everyone needs a ________________________. It could be a doctor/plumber/hairdresser/pet groomer/dentist or an endless array of professions that fit your life. Everyone has several “go-to” people that handle any service that we need. When it comes to your business, there is a multitude of services that you need to be subscribed to, even just to keep it going on a day to day. Every business needs marketing, so why not choose ONE company that handles it all? Let’s be honest, in this business landscape, a full-service marketing firm is efficient for your business and more cost effective.
CEO’s are all prepping and researching. All working hard to make sure they stay in front of the next evolution of technologies for business and their industry. They are all going to be asking very soon:
What’s our A.I. strategy?
Artificial Intelligence could be one of the most technological advances in this century. It could transform every brand and industry with how business is conducted and experienced. A.I. become a major buzzword. However, this technology doesn’t necessarily need to mean quite what you think it does right now. What if A.I meant methods of automation were to be available for your business. With the initial programming concepts for market ready A.I., there would have to be a finite amount of processes or options, so a quantifiable decision could be made without question. Like inputting all the tables and amounts of seating in a restaurant and Artificial Intelligence could properly manage an equal spread of seating in the different sections that would run smoothly. Improving the customer experience on a variety of points through automation can improve businesses revenue. But is your business ready for this shift forward?
The reasons behind this are always a question in marketing and therefore have many opinions and thoughts about this topic. But what is known is that about 80% of all the business cards that are passed out are thrown away within the first week. With that knowledge, one great question to ask would be: How do I increase the odds that I will end up being a consistent part of that 20%?