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Direct Mail and EDDM Isn’t Dead….And How It Can Create Results

The infamous “snail mail” has gotten a reputation in the digital age as being an ineffective and outdated method of marketing. This couldn’t be farther from the truth. Direct mail; also known as Every Door Direct Mail(EDDM) is still very much alive. EDDM didn’t die in the digital and mobile landscape. Rather, it just evolved with the times. At Faceless Technologies, EDDM/direct mail is one of our top print products. When implemented correctly, EDDM still has the potential to target the right customers, ensure maximum ROI and produce results.

Inboxes Versus Mailboxes

It’s no surprise that in the digital and mobile landscape, email inboxes have become clogged with emails. Everyday, consumers get hundreds of emails. For them, it is an endless stream of offers, updates, news, products etc. The over saturation of email marketing has created more emails than consumers would ever be able to keep up with.  In 2018, a bold, simple, well-designed direct mail / EDDM piece is going to stand out among the “clutter” from the digital landscape.

Consumer Response

According to the Data & Marketing Association (DMA), EDDM response rates were at the highest they had ever been. It’s even higher than other forms of media. In 2017, the household response rate for direct mail/EDDM was 5.1% (compared to 0.6% for email, 0.6% for paid search, 0.2% for online display and 0.4% for social media). The median ROI (Return on Investment) for EDDM was 29% (compared to 124% for email, 23% paid search, 16% online display, and 30% for social media). Since direct mail has become a less cluttered landscape than digital, you will have an easier time standing out. Some of the biggest brands in the world still use the direct mail/EDDM channel and have had great results.

Little Competition

There is a chance that your competition isn’t using direct mail / EDDM in their advertising campaigns- depending on the industry of course. Many new brands out there are targeting to millennials. As a result, direct mail and EDDM advertising has been left for non-millennial brands or older markets. Your brand can rise above the “clutter’ simply because your competition is fighting for attention on the digital landscape. Despite the initial costs associated with print, it’s worth it to be able to stand out in your competition.

How Can Direct Mail/EDDM Work For My Business?

There are several methods that can be used to ensure that your direct mail / EDDM campaign produces the results that you want and win the ROI game. Shared or cooperative mailing is one way. This is when advertisers share the cost of the postage and spend only one-third of the cost of regular postage. Being part of a cooperative mailing group has other advantages as well. For exmaple, there are cooperative welcome programs that mails to new movers just once. Imagine being the only pizzeria or roofer in mailboxes in a ZIP code. The key to success with any campaign and specifically a direct mail / EDDM campaign, is going to be tracking data and analytics. This could include factors  number of households, response rates, etc. Once you tie in social media with EDDM, there is a cross-pollination that enhances the strength of the campaign.

Ready to get started on your EDDM campaign? Faceless Technologies is the “go-to” marketing firm that you can depend on to give you the best results and greatest return on investment (ROI).  Reach out to Faceless Technologies for some consultation. Get a FREE quote on your next direct mail or EDDM order. Call 1-800-357-1299 or Shoot us a Message Here.

Are Your Social Media Pages Optimized?

When the average internet user thinks of social media, it usually conjures thoughts of liking and sharing posts, funny/relatable/cool viral campaigns, and a network of friends and followers. What if I told you that there is a whole OTHER world to social media? Are you a startup or thinking about starting a business? There is a good chance you have already created social media profiles for your business. Did you realize that when your social media game is full optimized, it has the POWER to bring your business and brand to a whole new level of online presence? Social media optimization is simply using social media as a catalyst to grow your business online. Many new businesses and startups make the mistake of simply creating profiles and posting a few times. Think of social media as the new “storefront” or “front door” for your business.

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Social Media Behaviors and Challenges in 2018 (Part 2)

In the last post, we discussed the changing landscape of social media in 2018. Other businesses are integrating new tactics into their campaigns such as social listening tools and customizable chatbots. Take note, as your business depends on keeping up with trends in social media and social selling. In this section, we are going in-depth and looking at some of the challenges and consumer behaviors that you may be facing ahead.

Social Media Challenges in 2018

Amongst the growth and potential of social media, there are a few challenges ahead on the horizon. There are a few major roadblocks in the way that may stunt growth. When it comes to planning your social media strategy, the key to avoiding any potholes is always be looking ahead for them.

Declining Organic Reach

There is currently one major challenge that are currently facing social media: Finding Sustainable solutions to organic reach. One of the biggest challenges that brands face is that organic reach on Facebook will continue to shrink. Organic placement on Facebook’s newsfeed is no longer going to be sustainable. Since there is an increased content competition, average engagement on Facebook content are failing. One of the best solutions to boost engagement? Video content. Video content last year reached 12.05% of total pages audiences, just ahead of photos and status.

Over-Segmentation Of Social Video Ads

2018 is going to be a big year for video content. While there is no question about the importance of video content, there is the impending issue of too much video content. At this point, your brands NEEDS to be integrating video content into your social media campaigns. 46% of brands are already implementing video content into their campaigns while another 26% is going to be planning on implementing it in 2018.

Fatigue From New Tools And Tactics

A Hootsuite survey found that companies are getting “fatigue” from new tools and tactics. 40% of companies say that developing content for specific social platforms caused it difficulty to be successful. Keeping up with new trends, developments, tools and tactics takes an exhaustive amount of time and energy. If you are taking away focus from other aspects of your business, it’s time to hire a full-service marketing firm who is equipped to handle the workload for you.

Social Media Behaviors Are Changing

Nearly Everyone is On Social Media

As of 2018, it seems like everyone and their mother can be found on at least one social network. Statistically, almost every internet user can be now reached via social media. According to GlobalWebIndex’s study of 50 thousand internet users aged 16-64, almost every internet user can now be reached via social media. 98% of internet users say they’re visiting or using social networks each month.

Social Media Will Continue To Expand For Brands

The behemoth of social media will continue to expand in the future. Social media will continue to be a ground source for brands and products. During a study of global internet users aged 16-64, GlobalWebIndex found that 28% of users turned to social networks during their online product search. In 2018, social media will be a key aspect of the purchasing process.

Consumers Are Skipping Search Engines

For the first time ever, consumers are skipping search engines and going straight to social media to find what they are looking for. In North America alone, 58% of users are already skipping search engines to go straight to social media. In Europe, a whopping 60% is choosing search engines over social media. For 2018, your brands social media strategy needs to be on point and ready for an influx of consumers who are using social media in the searching process.

Social media in 2018 is going through several massive shifts. will continue to expand for brands and present opportunities for you to grow your brand, improve customer service and strengthen your online presence. Our team at Faceless has grown many social media accounts and developed and executed campaigns with impact.

Faceless Technologies can be your “go-to” marketing firm that you can depend on to give you the best results and greatest return on investment (ROI) on social media.  Reach out to Faceless Technologies for some consultation & education. You never know what you may learn next. Call 1-800-357-1299 or Shoot us a Message Here.

The Social Media Landscape Is Changing in 2018 (Part 1)

Get ready, as massive changes are coming up in 2018 in social media. The social media landscape is always evolving, and it’s branching off into many different directions. Your business needs to grow by keeping up with trends in social media. As we move into 2018, social networks will continue to grow and dominate – connecting you to potential clients, customers and sales. You are the owner of a Facebook, Twitter, YouTube, Instagram account…..and so is your competition. This is your chance to get a more in-depth perspective into what 2018 has in store for social media. Take advantage of getting ahead while you still can.

Influencer Marketing

By far, one of the biggest social media trends and fastest growing marketing channel is influencer marketing. This is followed by organic search, email, paid search, display advertising and affiliate advertising. Statistically, those who use influencer marketing are bringing in a 10X higher conversion rate. 2017 was a rollercoaster in the sphere of news and social media. Social media users are looking for insight and placing their trust in influencers, peer, and genuine customer communities. For you, it is imperative that you find the right influencers to represent your brand and culture. Keep track of your ROI to measure results.

Social ROI

Social media has long been traditionally been used to increase top-funnel engagement. What is social ROI you may ask? Social ROI is the sum of all social media actions that create value. When you are putting in the time, money and resources, what is the return? Better yet, what is your goal? Are you trying to drive brand awareness? Are you trying to measure audience reach and engagement? Measuring Social media ROI is important because simply put, it is the sum of your results. You will be able to track changes in perception of social media within your brand, identify gaps in your strategy, and content, as well as helping you understand your preferences, conversations and motivations.

Customizable Chatbots

When your customer base grows, there is going to be an influx of incoming messages your way. One of the biggest social media trends in 2018 pointed to the use of customizable chatbots. Now more than ever, your customer service has to be on point. The challenge arises when you are receiving hundreds of calls and messages with all similar questions. Currently, there are more than 100,000 chatbots in use to gather information. Chatbots on Facebook Messanger have been shown to increase organizational productivity by up to 3.5 times. More likely than not, your chatbot can answer generic questions or frequently asked questions.

Social Listening Tools

One of the major themes of social media trends in 2018 has been taking care of customers- paying attention to what they are looking for and searching for. What is social listening? Simply put it is the practice around conversations that revolve around specific phrases, words or brands. Do you know the related topics and hashtags that your customers are searching? What are they looking for? This trend is very SEO-based in nature. In 2018, there are a few reasons what social listening can do for your brand: better customer service, more engaging content, newer marketing campaigns.

Keep Your Social Media Up-To-Date

When it comes to your businesses social media, it’s up to you make sure that you are up-to-date with the latest tools and tips. Your online presence always needs to be growing, especially in 2018, where the internet is reigning supreme. Our team at Faceless Technologies has ran social media accounts and built campaigns in all shapes and sizes. Want to learn more? We offer private education courses in social media and social media management as well.

Faceless Technologies can be your “go-to” marketing firm that you can depend on to give you the best results and greatest return on investment (ROI) on social media.  Reach out to Faceless Technologies for some consultation & education. You never know what you may learn next. Call 1-800-357-1299 or Shoot us a Message Here.

 

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Top Five Super Bowl Commercials

What was your favorite Super Bowl Commercial and WHY? Don’t worry we will wait… 

 

We broke down our favorite Top Five Super Bowl Commercials for you and why they made the top five. These are all the most unique and creative in comparison to other commercials in the 2018 Super Bowl, uniqueness and creativity being a large factor standing out amongst competitors in marketing.

However, that’s not the only thing these Top Five Super Bowl Commercials have in common. Let’s see if you can figure out the other factor these ads share in common.

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Psychology in Design

What we see and what we feel are two very different things.

The first is an aesthetic experience; the latter is a psychological one. Good graphic design includes both.  Designers need more than a basic understanding of psychology for their work to make a worthwhile impression. Now, you may think that you need to get a degree in psychology to create impressionable design. The good news is that it’s not necessary to get a doctorate to apply psychology to graphic design. Take this as a handy “crash course” on the role of psychology in design.

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Artificial Intelligence and Your Business?

CEO’s are all prepping and researching. All working hard to make sure they stay in front of the next evolution of technologies for business and their industry. They are all going to be asking very soon:

What’s our A.I. strategy?

Artificial Intelligence could be one of the most technological advances in this century. It could transform every brand and industry with how business is conducted and experienced.  A.I. become a major buzzword. However, this technology doesn’t necessarily need to mean quite what you think it does right now. What if A.I meant methods of automation were to be available for your business. With the initial programming concepts for market ready A.I., there would have to be a finite amount of processes or options, so a quantifiable decision could be made without question. Like inputting all the tables and amounts of seating in a restaurant and Artificial Intelligence could properly manage an equal spread of seating in the different sections that would run smoothly. Improving the customer experience on a variety of points through automation can improve businesses revenue. But is your business ready for this shift forward?

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Why Does SEO Matter To Your Business?

Do you cringe and get a funny look on your face when you think of SEO? Have you taken the time to fully grasp and understand Search Engine Optimization (or commonly referred to as –SEO)? Whatever your reason for not taking SEO seriously, let me warn you as of how crucial SEO is to your business and brand. There’s so much you can do beside just optimizing your website to improve your SEO, from posting more on social feeds to using backlink sites. Are your efforts in SEO failing to generate traffic or better yet sales? The connection between SEO and making more money is not always setup in a way that anyone can do the work.

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