Marketing to the Brain
Knowing how the human mind processes information and images, and putting that knowledge to use, can help you become a more engaging and effective at your marketing stradigies.
Scientists in a new field of research are trying to figure out how our preferences affect the decisions we make. This means that hard facts are coming to light that point our control over people may be stronger than we believe. Read more
Medical Marketing, How To…
When looking into marketing your medical practice, are you seeking new patients or building your brand? Do you know which you would prefer? Do you know which you should prefer?
There is an increased amount of traffic during any holiday, both physical and digitally. In turn, this means that you will be getting more visitors to your website. Is your website easy to navigate, contain all the information that your customers are looking for, quick-loading, mobile-friendly, and easy to find on local searches?
Let’s play a game. Go to the Google search engine and type the name of your business. What are the results that appear? Is your business easy to find or is it drowning in a sea of other businesses? Do your customers find you or your competitors? Does your business even appear on Google? In 2017, web presence is ESSENTIAL to business, which cannot stay afloat without it. Believe it or not, 70% of the links clicked on by search users are actually organic. This is why SEO is key to business, because if your business doesn’t appear, who is going to see it other than you? There are a few steps you can take to boost your business’s web presence and visibility.
A graphic walks into the bar and asks “Hey baby what’s your type”?
Graphics files come in different types, which have different uses in the computer graphics world. It can be very confusing to remember all the different graphics file types when looking through your graphic work. It’s important to understand the difference between vector and raster graphics if you are going to make decisions on the artwork for your business. The goal is to ensure that your business’s photos and graphics look the best it can. Also, it will smooth things out when you are sharing and editing files between you and your graphic designer.
We know exactly what it takes to create an online buzz. Now that you have a website (if you do). What is it saying? What Action is it Driving the person viewing it to do? Any?